Benefits of Advertisement and Media in the Context of Nepal
Introduction
Advertisement is any marketing communication which is done for the promotion of a product, brand, or service to a viewership in order to attract interest, engagement, and sales. Thomas J. Barratt of London is called “the father of modern advertisement” who worked for a Pears soap company and created an effective advertising campaign for company products.
Advertisement delivers the proper message to customers and prospective customers whose purpose is to inform the consumers about their product and convince customers that a company’s services or products are the best.
Demonstrate new uses for established products, point out and create a need for products or services, announce new products and programs, draw the attraction of customers to the business, and to hold existing customers. Things we watch, listen to and read about the products and services are advertisements.
Media simply refers to the means of communication through which we communicate in society. Television, radio, newspaper, magazines, social media, the internet, etc. are the types of media in use worldwide. Media is the platform where advertisements are broadcast to the general public (customers) in such a way that carries messages encouraging people to use their products and services. Without the media, advertisements are like a coma patient.
Benefits of Advertisements and Media
While coming to the benefits in the context of Nepal, maximum benefits can be achieved by a company when the advertisement is done properly by a chosen advertising agency. Advertisements and media are inter-related with each other in such a way that without media, advertisements can’t be reached out to the maximum number and groups of consumers. The benefits of advertisement are listed below:
1. Increasing brand product awareness
2. Attracting current potential customers
3. Standing out from the competition
4. Increasing sales volume
5. Educating your business customers
6. Improving brand image
7. Supporting other business operations
Whereas, media, on the other hand, plays the important role in displaying and flowing the advertisement to the maximum number of consumers mostly in the context of a country like Nepal. Media is simply a medium for advertisement. The benefits of media in Nepal are:
1. It helps to reach the targeted audience
2. It helps to increase brand awareness
3. Marketing costs can be reduced
4. Improves content, products, and services visibility
5. Provides accurate insights into how people interacted with your advertisements
6. Improves brand credibility
Conclusion
Now we have come to know about the benefits of advertisement and media at a glance. In the context of a country like Nepal, it plays a significant role in reaching the products and services to the general public who are known, as consumers. People in our country have generally started using smartphones in their hands where they can view all audio and visual advertisements and get a chance to know about the products and services of different brands.
This facilitates them in choosing the products and services of different brands. Nepal is a developing country, and a company can bring their products and services to the reach of the maximum number of people through proper advertisement.
