Human Resource Recruitment Strategies


The advancement, development, and progress of any organization highly depend upon its Human Resource. The Human Resource recruitment strategies make organizations well organized and focused on their mission, vision, and values. Recruitment is essential at some point for any business whether it may be a large organization or small and medium enterprise.
According to Harris Poll in 2021, 52% of the workforce consider a switch in job and 44% of the workforce have actual plans to improve their career on current role. Remaining 4% on the poll did not participate on these questionnaires. An organization needs to be able to grab a workforce from the 44% group to shape up the organizational target and growth.


Recruitment of an employee for certain positions is a long-term target of an organization. A switch in job brings uncertainty and a need to recruit again. It becomes a hindrance if it is required quite often. It is like putting a brake on a vehicle that wants to reach its destination very quickly. Therefore, Human Resource recruitment strategies need to be well organized, attractive, and adaptive to the needs and requirements of the market.

How to improve human resource recruitment strategies

It is impossible today to be in a state of denial that human resource recruitment is not an essential strategy for success. But adapting and improving the system is also not an easy task. Therefore, certain steps can be followed for improving recruitment strategies. These strategies can help in recruiting top-skilled and professional candidates in an organization.


Employer Brand
An employer brand is what separates an organization from its competitors. A brand reflects on business vision, mission, values, and culture. This gives an employee a self-evaluation for why they need to work for a particular organization.


Job Posts
A well-structured and skillfully written job post can attract top professionals and an experienced workforce. If job posts can attract more applicants, there is a higher chance of recruiting human resources that can be accustomed to organizational culture. While the job posts can be directly focused on the type of job, it also requires embracing the brand.


Social Media
Social Media is an increasingly popular source of platform for almost anything today. The job advertisements on these platforms help an organization to reach millions of interested candidates within a short interval of time. Finding talents and communication with them has been a lot easier. Also, it helps to validate the applicant’s background in the field where the organization wants to recruit.


Application Tracking
An enterprise can be very busy performing its daily activities and may not be able to provide enough time for finding the right candidate. In such cases, organizations also use external applicant tracking systems to help save time and cost. These systems usually provide one-click service for job posts, applicant sorting, shortlisting, and scheduling for interviews.


Explore Job Boards
Depending upon the type of job and organization is looking to hire for, it is also essential to investigate niche boards. Some of the sites may have a high volume of jobs available and applicants can miss out. Some sites even with a low volume of jobs can be more focused on a type of job. Hence, it is essential to find even smaller communities and explore the opportunities of finding the right candidates.


College Recruiting
Recruitment strategies from colleges or universities help to find new upcoming talents. Furthermore, providing internship opportunities and developing connections to educational sectors help organizations recruit top-performing newcomers. There is also an opportunity to bring high performers through recommendations from the college.


Target Passive Candidates
A current employee in any organization who is not actively looking for a job is a passive candidate. Most of the time these employees are perfect for the job. An organization can grab their attention by personally reaching out and letting them know about the organization’s interest in them. Making them familiar with organizational culture, mission, vision, and values will let them know about the true intention and interest of an enterprise. Furthermore, it helps in increasing awareness about the company to potential candidates.


During an interview, both interviewee and interviewer evaluate each other. An organization has a responsibility to maintain a calm, stress-free and comfortable environment during the interview process. It is also the first meeting where the interviewee gets to understand the standards of expectations from an organization in a role. Further, the interviewer can deliver a message on the culture of the organization. Conducting a good interview reflects well preparedness and top-level management of an organization. This is also an essential aspect of human resource recruitment strategies.



Human resources are a backbone of an organization. A business struggles with a lack of performance and efficiency from their employees. Thus, recruitment strategies play a vital role in getting top performers and well-skilled employees who will shape up the success path for the organization.