Introduction to Business Plan and Service Audit A plan is how you drive the future. Nearly all business experts agree on one thing: the importance of drafting a business plan and service audit, whether you are at the start-up stage, have been in business for years, or are ready to grow. The primary purpose of […]

Localization in Marketing Adding local flavour to global brands Localization in Marketing refers to the adaptation of a product, service or offering to meet the language, cultural and other requirements of a specific target market by business. Globalization and standardization of products were common trends across the globe in the 20th century to leverage scale […]

Role of Management for Organizational Success in Business Today organizations do not enjoy the liberty of being stable as it faces an increasing change in markets, customers & technology. Organizations need to accept, adopt and implement changes in the business model. And in accordance with the changing trends, technologies, customer preferences and future concerns for […]