Insight

Blockchain

Blockchain

Blockchain A blockchain facilitates secure online transactions. A blockchain is a decentralized and distributed digital ledger that is used to record transactions across many computers so that the record cannot be altered retroactively without the alteration of all subsequent blocks and the collusion of the network. This allows the participants to verify and audit transactions […]

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Employment Scenario in Kathmandu Valley

Employment Scenario in Kathmandu Valley

Insight on Employment Scenario in Kathmandu Valley The different driving factors for growth in Employment Scenario in Kathmandu Valley have played important role but yet among these factors, job opportunities are the core and have the highest impact on growth of the Kathmandu valley. What we feel is that the number of jobless population is […]

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Organizational Success: Role of Top Management

Organizational Success: Role of Top Management

Today’s organizations do not enjoy the liberty of being stable as it faces an ever increasing change in markets, customers and technology. Organizations need to accept, adopt and implement changes in the business model in accordance with the changing trends, technologies, customer preferences and future concerns. As a consequence, these days the core business of […]

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Localization in Marketing

Localization in Marketing

Localization in Marketing: Does it always work? Research shows that “75% of consumers prefer to buy products in their native language.” Localization: Adding local flavour to global brands Localization refers to the adaptation of a product, service or offering to meet the language, cultural and other requirements of a specific target market. Globalization and standardization […]

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Social Media

Social Media

Insight on Social Media Social Media isn’t for everyone. However, it’s now such a massive part of all our lives, whether we embrace or reject the notion, that it can no longer be ignored in our social life. When you look 10 years back, do you see yourself using Facebook, Twitter, G+ or MySpace? Obviously […]

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